KSHA K-Shasta Todays Hits and Yesterdays Favorites 104 FM

Playing today’s hits and yesterday’s favorites, K-Shasta is Redding’s heritage soft rock station with Don and Heather in the morning!

About KSHA

In Redding and the surrounding areas, K-Shasta 104.3 has always been known as the family friendly station that continues to be the #1 at work choice. Playing Today’s Hits & Yesterdays favorites truly makes it a multigenerational station. Mom is listening in the car and the teenage kids like it just as much! From our local morning show dedicated to positive, uplifting stories, through the workday and with Delilah at night, the station is filled with great content and music that makes you feel good.

Benefits of Advertising with KSHA

A heritage station that began in 1981, K-Shasta has grown to be one of the most respected and trusted stations in Northern California. Our advertisers know that our community recognizes the core value and entertainment combination that K-Shasta continues to provide. They have confidence that their message is reaching a loyal audience that is with us each day. With top quality Adult Contemporary music from yesterday and today combined with top-notch promotions, K-Shasta provides the perfect platform to help grow local businesses.



  • Adult Contemporary

  • Women 25-54

  • 25,500

  • Facebook



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