WRMM - WARM 101.3 FM – Rochester’s Listen-at-Work Station

Warm 101.3 is Rochester’s first choice for listening at work, at home and in the car. Fun, lifestyle reflective promotions, and a great variety of Today’s Soft Rock ensures long-term listening and great success for advertisers desirous of the active, acquiring adult audience.

 About WARM 101.3 FM

Warm 101.3 holds a unique place in the hearts of radio listeners in the Rochester area. Tony Infantino has hosted the morning show for 20 years, forming long-term relationships with generations of listeners. Our mix of today’s Soft Rock and Adult Contemporary music makes Warm 101.3 Rochester’s first choice for the perfect environment for at-work listening, de-stressing in the car, and relaxing at home.

 Benefits of Advertising with WARM 101.3 FM

The most powerful economic force on the planet is Mom.   She makes the buying decisions not only for herself but for her family and often for her workplace.  WARM 101.3 is Rochester’s specialist on Mom.   We know what’s important to her, and we know how to motivate her to do business with you.   Mom trusts WARM 101.3 to make her happy, to relax her, and to get her through the workday.   When you do business with WARM 101.3, you build equity with Mom through the station she has trusted for 33 years. 



  • Adult Contemporary

  • 25-64

  • 120,000

  • Facebook



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